If you are launching a new business, it is important to plan ahead and have effective opening marketing strategies in place. These can help drive foot traffic, generate buzz and position your new store as a must-visit destination in the community. The strategies you use will vary by your industry, target audience and location, but a few common techniques include:프랜차이즈마케팅회사
Create and distribute a press release. Send it to local media outlets and be sure to reach out to influencers in the area to garner additional attention. Aim for a story that is unique and focuses on what makes your store different from others in the community. This will make for a compelling article that will boost your visibility and attract new customers.
Advertise your grand opening events online and through social media. You can also add your new location to your existing AdWords campaigns so that you’ll be able to target people in the area with ads that specifically speak to them. You can do this by creating a separate ad group for your new location and/or by adding the address to the geo-targeting of your existing campaigns.
During your grand opening event, encourage guests to share their experience on social media using a specific hashtag (e.g., #YourStoreOpening). This will help you reach a wider audience and track posts that reference your brand. You can also offer a special gift card or freebie to anyone who does this.
Consider inviting a celebrity, city official or other well-known figure to your grand opening. This will add a sense of excitement and anticipation for your event and help build a buzz that can boost sales on the day of the opening.
A simple but effective strategy is to display “coming soon” ads on your doors and windows leading up to the grand opening. This will help draw attention from the local community and give people a reason to tell their friends and family to check it out.
Offer a grand-opening promotion, such as buy one get one or early bird discounts on select products to bring in new customers. This will help boost your first-week sales and build momentum for the rest of the month. Follow up with emails or notes to those who made purchases on your grand opening day thanking them for their support. You could even offer them a discount code for future purchases as a way to keep the good vibes going. This will show them that you value their business.애드리절트